The Conceptual Framework of Customer Relationship Management and how to build up enhance, and how to set the organization strategy to sustain and making the loyalty customer. Include the example model of CRM in the Big Firms.

Available in October 2009

The book begin to explain the definition and principle of retail management from the marketing standpoint to customer perspective and also explains an integrative framework structure from The World of Retailing, Retail Strategy and the Merchandise Management, Store Management and Customer Service.

The book will also explain Location Analysis, Pricing, Retail Communication, Retail organization, CRM and SCM together with Planning Assortment and Buying Merchandise.

Available in October 2007